Privacy & Cookies
We are committed to protecting the privacy and security of our customers and visitors, including you.
We believe you should feel both enlightened and empowered when it comes to our management and usage of your information. This notice therefore covers:
Our over-arching data principles
Everything we do relating to your information is covered by the following over-arching data principles:
How do we collect information about you?
In any interaction you may have with us, we collect information in these possible ways:
What information do we collect about you, why do we collect it and what do we do with it?
At the headline level, we collect two types of information:
Below is a detailed explanation of what information we collect at each of these interaction points:
If you are logged in to the website when browsing the products, a cookie saved on your device will also identify you, it will record and associate all of this non-personally identifiable information with your account.
Once you have created an account and registered with us, you can then be given the option to provide further information about yourself during the registration process (for example, your gender or location). Any further information you provide to us at this stage will also Directly Provided Data, all of which will be personally identifiable information.
What about cookies?
(1) Site functionality cookies – these cookies allow you to navigate the site and use our functioanlity, such as “Add to Cart” and “Save for Later”.
(2) Site analytics cookies – these cookies permit us to measure and analyse how our customers interact with the site, to improve both its functionality and your overall experience.
(3) Customer preference cookies – when you are browsing or shopping, these cookies will remember your preferences (such as your language or location), so we can make your shopping experience as seamless as possible.
By making use of our site, you agree to us dropping these types of cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, you can do so in the settings of the browser. Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of all functionality and features of our site.
How may we use your information?
We collect all of this information from you for a variety of different reasons, which we need you to be clear on – all of these reasons apply wherever we do business, including countries outside your own. A number of specific uses for specific data have already been detailed above. But we often need to use lots of different types of information or data collectively in order for ASOS to work and in order to be able to provide the Services to you. These more basic purposes include the collective use of your information:
How do we share the information we collect?
We are aware that that you are trusting us with your information. But, to be able to carry out our business, it is necessary for us to work with a number of third parties who are experts in their particular fields. We are very careful with whom we share your information, but it is imperative that you understand when we share your information and why:
How we DON’T use your information?
WE WILL NOT Sell your information without your explicit permission.
WE WILL NOT Share your information with third-party advertiser or ad networks.
How long do we keep your information for?
In general we keep the information you give us either while your account is active to be able to provide the Services to you, or for as long as is necessary to provide reporting and trend analysis.
If required by law or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions, we may also keep some of your information for a limited period of time as required, even after you have closed your account or until it is no longer required to provide the Services to you.
Your options and choices
We want you to have simple and meaningful choices regarding your information. While we make every effort to safeguard you and your data at all times, we’re also committed to providing you with tools to further manage the privacy and security of your information on your own.
Protecting your information
We are always striving to make sure your information is safeguarded. Once we receive your information, we take various steps, taking into account industry standards, to try to protect the personal information that you give us and to prevent unauthorized access to that information. For example:
There are a number of general things we would also suggest that you do. Please help keep your account safe by using a strong password that includes characters other than just letters in upper and lower case. We will also recommend you not to use the same password across all or many of your online accounts.
Changes to this Policy
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